Social Media Optimization: Why We Shouldn’t Ignore It

Social Media Marketing: Why We Shouldn’t Ignore It

 

Let me ask you, “Which is the best methoSocial Media Optimizationd of marketing your brand, website  or business?” Well, the answer is SMO, or Social Media Optimization. It helps a lot to make the best promotion of your business, and helps to provide the best service for your online solutions. You’re also able to market and promote your products with help of Social Media Optimization. By harnessing  social media, it helps in promoting your business image without much problem at all. 

Makes business social friendly

SMO goes a long way to making your business or brand social friendly. Unlike the traditional modes of advertising, SMO is by far the best in building your business or brand within a very short period of time.  As you know, thousands are glued to social networking sites, so it’s a great way to reach.

Social Media Optimization helps get recommendations

SMO also helps in getting recommendations for your products and services. It helps in reaching your potential buyers as well as increases the conversion rate. In this way, your products and services are known to a wide range of different customers who make it very profitable. So, you can never expect to get the maximum profit if these new forms of engagement are left out.

Best for brand monitoring

Without SMO, it’s not possible to reach your audience in the best and quickest way. By optimizing your brand name, SMO helps in reaching the vast and targeted audience at the same time without any difficulty. It can prove beneficial for you in trying to make the best use of sites like Facebook, Flickr, Twitter and so on. So, it would be difficult to think of branding for your business online without the help of Social Media Optimization.

Basic Reasons Why Some Hire an SEO Company

Basic Reasons Why Some Hire an SEO Company

 

Basic Reasons Why Some Hire an SEO Company
Ever thought to hire an SEO company?When you think about online business, most website owners have the same goal and that’s to get as much targeted traffic to their website as possible to increase their chances of getting as many sales as possible. Now when you consider the many ways that you can get traffic to your website search engine optimization should be at the top of your list. But what happens if you do not happen to know a thing about the process of SEO? Not to worry as here are some very good reasons that you should hire and SEO firm to do search engine optimization for you.

What Makes A Good SEO Company?

A quality SEO firm is going to know the latest change and the newest information when it comes to search engine optimization. They’re able to address what should and shouldn’t be done to your website so that it’ll be optimized for getting noticed by both the search engines and by potential customers.

What Makes A Bad SEO Company?

Never, ever hire an SEO firm that makes outrageous promises like getting your website on the first page of Google in 24 hours as this is simply not possible. It takes a lot of dedicated and consistent work to get your website up in the search engine ranks no matter if you or an SEO firm is doing the work. If you run into a firm that is promising you results that seem to good to be true then you want to move on to the next firm.

Before one decides to hire an SEO Company, several questions may come into play. Below, this video goes into detail of what tips to consider choosing a reputable firm:

While some might think that an SEO firm is a waste of money, it’s actually not the case. Many reputable firms end up saving you lots of time and money. You will be able to focus on other aspects of running your online business so that your business may become as successful possible.

Search engine optimization is an important part to the success of any website, so if you feel like you’re not equipped to do this yourself, then you’ll need to look into what an SEO firm can do for your website.

When you think about an online business, most website owners have the same goal: that’s to get as much targeted traffic to their website as possible. This helps to increase their chances of getting as many sales as possible. Now when you consider the many ways that you can get traffic to your website, search engine optimization should be at the top of your list. But what happens if you don’t happen to know a thing about the process of SEO? Not to worry as here are some very good reasons that you should hire an SEO firm to do search engine optimization for you.

Something Else To Consider

Although it’s nice to be discovered on the first page of Google and other search engines, it shouldn’t be the only method of driving traffic to your website. Smart marketing in today’s competitive business world requires a diversity of ways, such as social media. Including Facebook and Twitter in your efforts of getting your product, brand and services has a number of benefits. There are many resources and tips available to help new businesses with their engagement.

Driving traffic to your business website with the efforts of SEO management is a goal that’s reachable. Just know that hiring  an SEO company with the right credentials requires a lot of vetting and great judgment on your part, and it’ll definitely pay off!

 

Paying Off Debt With a Home Based Business

 

Paying Off Debt by Starting a Home Based Business

Many people struggle with paying off debt, and it seems to keep piling up more and more. This leads to thought of what can be done to get out of a debt situation. One of the best things that you can do for yourself is start your own home based business in order to gain control of your debt. While we’re not suggesting working from home is a sure way to success (or become rich over night), it is a tip one should consider.  Here are a few reasons as to why a home based business is a great idea for those looking to get rid of their dePaying Off Debt by Starting a Home Based Businessbt.

 

 

 

 

 

Getting Started

First of all, it’s recommended to sit with a professional to help in the guidance with your financial debt issues because the initial stages requires an investment of time and money. The time required may consist of researching, and finding the perfect niche that’s suitable. Spencer Haws of Niche Pursuits gives great advice in finding business ideas.

With the Internet being highly resourceful to many, home based business niches are a possibility more than ever! Some of the well known Internet based business ideas are:

  • eCommerce
  • Blogging
  • Online Trading
  • Affiliate Marketing

You can work your business at times that are convenient to you, which is especially helpful if you’re working a regular job in addition to running your business. You’ll be able to work your business either in the evenings or on your time off. You can even have a chance to introduce your business to the people you work with. Just remember that, because it’s a form of risk, you really need to be serious about working your business if you want to become a success and use your profits to start paying off debt. In fact, depending on the circumstance,  a financial professional may help to determine whether or not this is an ideal goal.

Choosing your business

Your options are wide open when it comes to what type of business that you can start. You do not even have to worry about having a huge budget to start your business as many home based businesses can start up on shoestring budgets. You just need to have the patience, knowledge and determination to keep promoting your business so you can see it through to making a profit.

Another great thing about using a home business in paying off debt is that you are in complete control over how much money you make. You will be able to work as little or as much as you like with no one but you controlling the amount of profit that you make. This means that if you’re really determined you can likely pay off your debt quickly with your home business. Just remember you also need to invest back into your business so that you can keep it going.

So when you are looking to get out of debt quickly you need to find out what starting you need to look into what a home based business can do for you.

5 Travel Apps Recommended For Tourists

 

5 Cool Travel Apps That Will Change The Way You Get Around

 

Being a tourist today means choosing useful travel apps that help guide us throughout our journeys. These groundbreaking tools have changed the way we get around, and that’s why we offer our recommended list to help your travels less burdensome.

5 Travel Apps Recommended For Tourists

Introducing the 5 Travel Apps….

 

1) Dufl How would you like to travel without hauling around any clothes? With Dufl, you can send in your clothes and they will inventory and store them for you. When you’re ready to go on vacation or a business trip, just select the clothes you want from your inventory and specify your destination. Your clothes will meet you there! When you’re done, just schedule a pickup and they’ll ship back to your inventory. They’ll even clean your clothes for you so they’re ready for your next trip!

2) Airbnb Need a place to stay, but want to avoid hotels? Airbnb allows anyone to rent out space to travelers. Enter your destination to find all the rooms for rent in the area. All hosts and guests can be reviewed, so you can get an idea of what type of people your hosts are. Some hosts prefer to become familiar with their guests before allowing them to stay in their home, while others will allow you to book a room very quickly without any hassle. There are destinations in over 190 countries across the world.

3) Field Trip If you’re interested in finding new things to do in unfamiliar areas, Field Trip is the app for you! Field Trip monitors your current location and will send you notifications when there are areas of interest near you. You can subscribe to various feeds, such as “Historic Places and Events,” “Lifestyle,” “Food, Drinks, and Fun,” “Cool and Unique” and more. Just start exploring, and the app will let you know when you’re approaching something interesting.

4) Flush Toilet Finder When you’re in a place you’ve never been before, finding a public toilet can take a while. Not only will Flush Toilet Finder tell you where there are public restrooms in your area, it will tell you if they have disabled access, require a key or if there is a usage fee. Don’t leave yourself in a situation where you really have to go, but you don’t know where to go! There are over 190,000 toilets all over the world in the database.

5) Rome2Rio (Android or iTunes) Do you want to travel from Point A to Point B, but don’t want to work out all the details? Rome2Rio will allow you to specify any two points in the world and it will build an itinerary for every step of the way. Get on a bus here and take it there. Then take the subway to the other place. Take a flight over there and take a taxi downtown. The app will give you the travel duration between each point and provide a cost estimate. It will even show you nearby hotels and the price to stay there.

These are just a few apps that could be of some assistance in your journey as a tourist. Try them as well as other travel applications to discover which serves best for you.  After all,  mobile devices are a major part of our lives, so put them to use for that next destination!

The Role of Women in Modern India 

The Role of Women in Modern India

 

The Role of Women in Modern India

So, what’s the role of women in modern India? An increasing number of Indian women are today taking their rightful place in the Indian economy as entrepreneurs and professionals. Traditionally, Indian women are expected to stay at home and take care of their family. It has always been a man’s responsibility to work and provide for the family.

However, this is changing fast as more Indian women than ever before are today a part of the workforce. Men and women share household responsibilities equally. It has the liberalization of the Indian economy in the early 1990s that started a chain of events which led to such a major transformation in the society. While certainly there are still challenges women generally face in society, many Indian women take these hurdles head on.

For instance, in the area of activism, Ria Sharma, founder of Make Love Not Scars, uses her platform to speak out against acid attacks. Her organization hosts staff members who’re committed to providing support for victims, such as rehabilitation, medical care and compassion.

 

[PM Modi Pays Respects To Kalpana Chawla]

Moreover, in the airline industry, a group of Indian women made their mark in society honoring International Woman’s Day. From March 6, 2016 to March 8th, flight AI 73 flew from Delhi to San Fransisco back to Delhi.

Meet the women of Business and Technology

Here, we take a look at the role of women in modern India. In particular, we look at the role of Indian women in business and technology.

 

Role of Indian Women in Modern Business

A survey done in 2005 found that only 10 percent of Indian entrepreneurs were women. This number has certainly grown since then, and perhaps a new survey would throw up surprising results. There are many women who head major companies in India and many more who hold high-level positions in the corporate sector.
Some of the famous businesswomen in India include Lalita Gupte, Anu Aga, Kalpana Morparia, Kiran Mazumdar-Shaw and Simone Tata. These women have been role models for millions of girls and young women in the country, and have inspired many to break through the social barriers at both home and in the workplace.
Kiran Mazumdar-Shaw, in particular, had achieved remarkable success as an entrepreneur. Ms. Mazumdar-Shaw began her entrepreneurial journey in the early 1980s, by starting India’s first biotech company, Biocon, when she was still in her early 20s. Biocon is a major player in the global biotech industry today and Ms. Mazumdar-Shaw has gone on to achieve remarkable success as a businesswoman.

[Kiran Mazumdar-Shaw meets with Malala Yousafzai]

Many modern Indian women head top positions in the country’s banking sector. Naina Lal Kidwai, Kalpana Morparia, Lalita Gupte and Chanda Kocchar head some of India’s biggest private banks. Simone Tata is another successful businesswoman who singlehandedly built Lakme into the major cosmetic brand that it is today. Additionally, after his unfortunate death, Anu Aga turned her husband’s failing company, Thermax Group, into a real force in the industry. Thermax, an environment engineering and energy company, manufactures vapor machines, boilers, is now headed by her daughter,  Meher Pudumjee.

Role of Indian Women in Modern Technology

Indian women have shown that girls can code just as well as men. There are actually more women working in the technology sector in India than in the U.S. 34 percent of the technical jobs in India, including 25 percent of the programming jobs, are held by women. In the U.S., only 30 percent of the technical jobs are held by women.
The number of young Indian women joining engineering colleges rises every year. Women programmers can be seen everywhere in the campuses of top Indian IT companies such as TCS, Infosys and Wipro. While this is good news for sure, a lot more has to be done.
Women have found that getting into an entry-level job in technology is far easier than rising to top managerial positions. There seems to be a preconceived notion in the Indian IT industry that women are not technically strong enough to be trusted with top positions in technology.

[Gender Issues Compared Between India and America]

But this is changing fast with many Indian women rising to the top in technology such as Padmasree Warrior, CFO of Cisco, Vanita Narayan, head of IBM India, Neelam Dhawan, head of HP India, Kumud Srinivasan, who heads Intel India and more.

Final Thoughts

Why are women doing so well in business and technology today? One reason is that the corporate culture of today is no longer the same as it used to be in the past. Today, education and managerial ability matter more than networking, knowing the right people and having the right connections. Business in India is no longer a boy’s club.

The determination of the Indian women entrepreneurs, managers and professionals to break through the barriers imposed by the society was the turning point that led them to success. The Government of India’s initiatives such as Start-up India, Digital India Program and National Policy of Skill Development and Entrepreneurship 2015 and are expected to spur more Indian women to success in business, technology and other professions.

12 Black Women Blogs Worth Checking Out

 12 Black Women Blogs Worth Checking Out

The Cybersphere is no longer the exclusive domain of men. Today, women of color are making inroads via the Internet. They are getting their voices and perspectives heard by wide audiences. From fashion, gossip, lifestyle, etc., these Black women blogs are making positive changes in the world. For many, reading these blogs represents their first exposures to12 Black Women Blogs Worth Checking Out independent, educated Black women.

Following are 11 black women blogs worth checking out. All are helping spread good impressions of people of color. Every able Black woman should take to the keyboard and follow the example of these articulate and beautiful ladies. Let their blogs serve as inspirations to get involved. This is especially a good opportunity for Black women entrepreneurs to expand their customer bases.

Get To Know These Black Women Bloggers

1) Nicole Walters, also know as Scoprah, is a Johns Hopkins University graduate who blogs from a business perspective. She spent over a decade working in marketing for Fortune 500 companies, and now uses this powerful blog to teach entrepreneurs how to monetize their talents. In fact, Mrs. Walters offers online training on how to turn social media followers into buyers, Amazon Affiliates and setting up an Amazon store for potential customers.  Additionally, students, fans and many of her “Rich Friends” flock to her Periscope page to gain inspiration and knowledge from her videos.

2) The beautiful Nicole Kane founded the XOTRIBE and blog for like-minded individuals to share information. This former gossip blooger, and winner of the 2013 Black Weblog Awards, has transitioned her site into a more general focus with sections set-aside for entertainment, relationships, business and travel. Readers can also submit their personal stories. Overall, the blog is a place for women and millennials to speak and be heard.

 

3) Karen Civil founded this blog as an entertainment news site in 2008. She does exclusive interviews with rappers, artists and industry moguls. Kane emphasizes civilized talk, providing the reading community with information rather than petty gossip.

4) The Jasmine Brand. This site features the latest in pop culture and celebrity news. The blog never sleeps. Always blogging, Jasmine Brand keeps up with all the hottest stories in the entertainment world.

5) Sandra Rose. Women read this blog to get all the latest news. There are sections on fashion and sports. The medical minute posts help women learn about common health issues, such as low blood sugar.

6) Madame Noire is a blog dedicated to keeping black women in the know. There are fashion tips, health articles and news stories. The MommyNoire section provides mothering tips.

7) Jai Stone. Brand builders love this blog. Jai Stone has a business focus. She believes in an “emotional nudity” lifestyle, which refers to women being open and honest about their feelings. The blog wants to free women from the binds of holding back emotionally. True success in life and business can only come when people decide to be totally honest with themselves and others.

8) Moms N Charge offers tips on raising strong families. Informed mothers can help strengthen the community by passing on positive values to their children. This blog provides the education necessary to begin doing so. Change begins in the home, Moms N Charge believes.

9) Quite simply, Bold and Fearless is a blog focused on empowering its readers. The articles encourage women to make positive contributions to society. There is an emphasis on the African Diaspora, that swath of humanity of color spread across the globe.

10) Lisa Irby is a successful Internet marketer (2CreateAWebsite). Since 1998, she has been making money via her online businesses. Now, this blog teaches others how to join the computer business revolution. Many use the information to find the freedom to leave their 9 to 5 jobs and achieve the dream of self employment. In addition, she describes herself as a “natural hair enthusiast”, creating content for women of color going through their transitioning phase (NapturallyCurly).

11) Founded by Kimberly Foster, For Harriet has been providing a platform in the digital space for women of African descent since 2010. She models her blog site around  the philosophy of ensuring that the Black woman’s voice receives an equal place among the community. And in return, the successful blogger generated enough of a following to have honorable mentions from media outlets as big as The New York Times!

[Kimberly Foster: How To Make Your Voice Heard]

12) Nicole S. Cooper is an Internet marketing powerhouse and self described “Queen of Clarity “, Nicole has gained a huge following among entrepreneurs within the virtual community. It’s her commitment to help others grow their brands and businesses through the Internet. Serious students and fans log on to her podcasts and YouTube channel for tips and general insights on a regular basis.

Is China Better Than India in Software

Is China Better Than Is China Better Than India in SoftwareIndia in Software?

 

There’ a lot of interest in business schools around the world on a China and India comparison, especially with respect to the IT industry. Is it safe to ask, “is China’s Software industry better than India?” And, can China match India’s fast growing software industry, which grew at 13% in 2015 according to NASSCOM, earning $146 billion in overall revenue?

So, Can China Ever Catch Up With India’s IT Industry?

Well, China is nowhere close to matching Indian IT companies such as TCS, Infosys, Wipro or HCL Technologies, and it is not for the want of trying. Indeed, the Chinese government has made a concerted effort at building its software industry.

The Importance Of The English Language

Many Chinese universities offer specialized training to students in various programming languages such as C, C++, Java, C#, etc. The Chinese government knows very well that lack of fluency in English is a major handicap for young Chinese professionals, which is why they find it hard to compete in the software industry.

Regardless, experts are of the opinion that Chinese outsourcing firms are unlikely to catch up with their Indian counterparts in the near future. This is despite the push given to the local software industry by the Chinese government.

In a study titled Providers in China and USA: Preliminary Comparison, Professor Arie Y. Lewin, of the Fuqua School of Business, Duke University says that the IT industry is reaching a saturation point because of the intense competition among Indian, American and European firms such as TCS, IBM, Capgemini, Accenture, Infosys, etc. With so many established players already in the business, it’s hard for a new IT company from China to make much of an impact.

In an interview with the Indian financial daily, Mint, Prof. Levin said,

“It’s been very hard for Chinese outsourcing firms to break into the top; it’s partly not their fault because the timing was wrong. They’re not trying to take the share away from a growing market; they’re trying to take away share from existing players, which is much more difficult.”

The language barrier is a huge problem and the lack of English competency in China has made it very hard for Chinese IT companies to get IT contracts. Also, Indian IT companies such as TCS, Infosys and Wipro have been around for more than three decades. Most Chinese IT companies are less than a decade old. There just isn’t the experience or the track record which would allow the CEO of Fortune 500 company to justify trusting Chinese IT firms with a major contract.

Another problem faced by China is that its best and brightest engineering graduates aren’t really looking for programming jobs. They’d rather work in the manufacturing sector, where China is a world beater. Of the 1.1 million Chinese engineering graduates, only a tiny minority look at programming as a career option.
This isn’t an issue in India. Most of India’s 1.5 million engineering graduates compete for a job in the country’s software industry. The competition’s very intense and a vast majority end up getting rejected. It’s very, very difficult to get a programming job in a top Indian IT company.

There is no doubting China’s huge ambitions in the IT industry. But the country’s IT companies have completely failed to articulate a convincing value proposition to prospective clients in the US and Europe, according to Frederic Giron, principal analyst at Forrester Research Inc., 

Mr. Giron says that by focusing entirely on low-end application development services, Chinese companies have lost out to their more experienced competitors from India, who are both bigger and nimbler, and have the ability to offer the lowest possible costs for the long-term.

Indian IT companies are also a lot more profitable. Their profitability has been in the range of 15 to 25 percent over the last few years. Chinese IT companies have a profitability of 10 to 15 percent. So Indian companies have a huge advantage here – they simply make more money than their Chinese competitors.

But this is just the beginning for China’s burgeoning software industry. Young Chinese IT companies such as Yucheng Technology, Camelot, AsiaInfo-Linkage and Pactera have already made a name for themselves in the industry.

There’s no reason why these companies cannot succeed once they adapt themselves to the harsh realities of the global IT industry. They just need to find an area where they have a competitive advantage over the competition from India.

For example, it makes sense for Chinese IT companies to focus on serving Japanese and Korean companies, instead of competing with Indian firms for business from Western clients.

Under Construction- A Lot On The Way

More Content On The Way!

 

With Summer approaching, things are about to look very promising in the Internet industry. From social media, Google, eBay, Amazon, etc., more people from many walks of life are able to utilize these tools that have made their lives easier.

As this site’s under construction, more great content’s expected to be added.