Success Of The Shade Room
On my Facebook timeline, I ran across this interview of Angie Nwandu, owner of the gossip blog, The Shade Room.
Although I’m not a fan of celebrity gossip, it was worth watching. After all, I love stories from people who’ve been successful in earning an income from the Internet:
As you may know, I’m a strong advocated of blogging. It’s a powerful tool used to attracted large audiences of every niche. There’s also monetization benefits too!
I’m also a proponent of social media. Working towards growing a dedicated following on popular social platforms may prove to pay off.
For many new comers attempting to drive traffic to their websites, they may face the challenge of competing against more established sites with high Domain Authority.
With social media, this gives users a chance to build an audience.
By the way, check out my cool tips on coming up with brand-able names from hashtags.
Things To Consider
Some things I got from The Shade Room interview:
- She went with celebrity blogging in spite of the naysayers. Several opportunities for bloggers are becoming competitive. Find creative ways to stand out.
- Angie harnessed the power of Instagram. Incidentally, HappyGreyLucky gives advice on organically growing Instagram followers.
- The founder posted content regularly. Post frequency matters.
- She valued her first 3,500 followers and engaged with them as a way to connect with them.
- She leveraged her following base by selling advertising space on her website.
- Her audience were more interested in what THEY wanted as opposed to her blogging opinions. Give the people what they want.
- Diversify topics as the audience grows
While I’m not a fan of gossip blogs, it’s always nice to hear of their success stories. The Shade Room offers another example of how the Internet is a benefit to hard work and a great idea.