Category Archives: Business

List of Online Business Ideas in India

Online Business Ideas for Aspiring Entrepreneurs in India

 

Are you looking for top online business ideas for aspiring entrepreneurs in India? With unemployment being such a massive problem in India, the young people in the country would do well to look beyond the conventional sources of employment and look for money making opportunities in the online world.
In the video below, Indian internet entrepreneur Vipul Kondal explains in Hindi the essential facts about starting an online business in India. I suggest taking a look at it.

 

You will find many valuable lessons on how to find the right online idea, one that’s unique and about which you are confident about. You will learn how to establish an online presence and start a website and also learn the basics of starting an e-commerce website.

Online Business Ideas In India
Vipul introduces essential topics for internet marketers such as SEO, Social Media Marketing, Video Marketing and E-mail marketing. Admittedly, the sound quality of the video is rather poor, but I think it’s a great guide for aspiring Indian internet entrepreneurs, who’re just starting out. Once you’ve seen the video, read the rest of the article for the top online business ideas for aspiring entrepreneurs in India.

1) Blogging – Long time Bloggers will tell you that there’s no better or more profitable online business in India than blogging. Of course, you cannot hope to make a seven-figure income from blogging, but you can certainly hope to earn a respectable Rs. 50,000 to Rs. 100,000 per month from it. Indeed, there are thousands of bloggers in India and most of them make a decent living from it, either full-time or part-time. The great thing about blogging is that you can blog about anything you like- about your passions, hobbies or profession, and get paid for it. You can make money as a blogger by joining a pay-per-click advertising network such as AdSense or Chitika. The important thing is to be patient as it does take time, at least 12 to 18 months before your site becomes prominent enough to attract a high traffic. But your expenses are minimal.

Recommendation:

2) Sell Physical Goods On Amazon, eBay or Flipkart – One of the easiest online business ideas in India to do is sign up as a seller on Amazon, Flipkart, Snapdeal and eBay. It is easier to sell stuff on these sites than to sell them on your own website as the top e-commerce marketplaces get a huge amount of traffic. So you will have many more people noticing your products on Amazon or on eBay than on your own website, which guarantees that you will sell more and make more money. If you already have a physical store, than selling goods online on these e-commerce platforms is the obvious thing to do. That would enhance your earning potential by a considerable extent.

Recommendation:

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3) Become a Freelancer – Freelancing is one of the best ways of making money online. There are so many online marketplaces that you can join such as Upwork.com, Freelancer.com, Guru.com and 99Designs.com. There’s plenty of work available as long as you have marketable skills such as app development, writing, web design, graphic design, logo design, voice-overs, proofreading and so on. If you have specialized skills and are a SEO professional or a website developer, then you’ll have no trouble making money on these freelancing sites provided you have talent, offer great customer service and work hard. There are a number of Indian freelancers who make anything from Rs. 20,000 to Rs. 200,000 per month.

Recommendation:

4) Become a YouTube Marketer – YouTube marketing is a terrific online business opportunity. The trick is to open a YouTube channel and create compelling and attractive videos on a topic that you’re very good at, such as the one we talked about earlier. Solve a problem, provide quality information, deliver value and yes, subtly promote a product or service – that’s how you make money as a YouTube marketer.

[4 YouTube Marketing Tips]

5) Start an Online Course – One of the best business ideas for Indian entrepreneurs is to start an online course.  They provide consultancy and training on areas where they’re very good at, and for which there’s demand. There’s a lot of demand for online tutorials on body building, health and nutrition, internet marketing, laptop trouble shooting, popular programming languages such as Java, C# and Python, Vaastu and cooking. You can sell your online course on sites such as Udemy.

Recommendation:

Hopefully, you’ve enjoyed the opportunities discussed here. The quest for online business ideas in India shouldn’t come with difficulty or confusion. There are a number of other online ideas out there for aspiring entrepreneurs, but we believe these are the easiest ideas that can be used by anyone to start making money ASAP!

Personalized Shopping With Social Commerce Sites

 

Personalized Shopping With Social Commerce Sites

 

Social commerce sites are the Internet’s next secret weapon. With the fast growing market in various sectors and the numerous online shopping websites, it might become tedious to an individual to select an item which matches to their tastes. With more than half the time of a day spent on Internet through various devices, why not use the same time to pick the products the consumer needs and desires?

social commerce sites

Irrespective of the age, these days’ people are more active online using different modes to interact, via social networking sites, social messaging platforms, etc. They allow an individual to express themselves uniquely and give them a confidence boost looking at people appreciating or praising their tastes/work.

If an individual is tired of bustling streets, packed boutiques and malls, having limited choice in the garments, hopping from one shop to another in search of the item which matches their tastes, the time has come to alter the way of they shop.

If people believe that their tastes are not met by the regular couple of malls near their area, and would want to explore the big wide world of various global fashions at ones convenience without straining oneself, then look no further.

This is where social commerce sites come in! An individual’s thirst for updated fashion matching their personality and lifestyle is met by websites based on social commerce. They pride themselves in bringing selected products especially for the user daily from various online sites out there. The hassle of visiting various online websites for purchasing varied products, getting disappointed at being unsuccessful and wasting precious time; ends here!

[10 Best Social Shopping Sites]

Social commerce sites bring personalized shopping to a consumer’s fingertip. They make online shopping interactive by questioning a user’s tastes, their interests at every tap. Shopping with them will make the user feel that every query of theirs is being listened to and they tend to give the user options based on their answers which will narrow down items that are specific only to them.

Getting access to all this is quite simple, all they need is a Facebook, Twitter or any social networking site account. Once signed in via the users account, they will provide with the option to personalize your collections/interests. A user will have options from accessories to crafts, fashion to health, etc. As soon as a user locks his/her choices, the website will take them to the trends which are updated daily.

Every social commerce website has in-house experts investing lot of time for consumer’s sake to find products which suit their tastes.
Here social commerce sites consolidate products catering to an individual’s particular interest, the user can build their wish lists of the products they really want and share it among their group of friends. This allows the user to keep them updated with not only their daily trends provided by the website but they can glance into their friend’s wish lists and have an idea of their choices. Now users need not copy-paste URLs to share their tastes with their friends or take snaps while trying out different products.

Social commerce sites make personalized shopping very enjoyable, hassle-free and very personal. Product discovery is done at ease and, exchange of user’s ideas within their social circle will enable them to stay smart, voguish and unique.

Flipkart vs Amazon – Let the Games Begin!

Flipkart vs. Amazon – Let the Games Begin!

 

Ecommerce in India may be a roaring industry today, worth billions of dollars, with the top dogs such as Amazon and eBay participating, taking on the entrenched local champions, Flipkart and Snapdeal. It is a super competitive industry with the executives fighting it out like gunslingers from the Wild Wild West. But the leaders of the pack are undoubtedly Flipkart and Amazon – the new kid in town.

Let’s Get Ready To Rumble

Flipkart vs Amazon

So, Flipkart vs. Amazon, what should you choose? Well, both Flipkart and Amazon are led by hyper aggressive, competitive, workaholic CEOs obsessed with success and the idea of winning. Everyone knows about Jeff Bezos, the man needs no introduction, perhaps the most visionary CEO of his generation.

People may not know much about the much younger Sachin Bansal and Binny Bansal, the men who run Flipkart. The Bansals are great admirers of Bezos and Amazon as well as one of the Seattle giant’s biggest global rivals. It’s a fight to the finish, make no mistake about that.

So, how do they stack up as of now? Well, Flipkart is clearly dominant in India, with a 44% share of the ecommerce market worth $6.3 billion in 2013. Amazon only made its entry into India in 2013, so are late starters – and yet, they have already hit $1 billion in sales and achieved a market share of 15%, which puts them just behind Snapdeal and at no. 3. Not bad at all, because Amazon also has the fastest growth among all ecommerce companies in India.

Flipkart was founded by the young Sachin and Binny Bansal in 2007. They were both graduates from the famous IITs and ironically had their first job at Amazon, before deciding to strike out on their own. They planned to start an e-commerce comparison website, but decided they had a better chance starting an ecommerce business themselves as back then there were no serious ecommerce players in India.

[See: Indian Startup Culture]

And thus Flipkart was born. Flipkart was a sensational hit with the Indian customer, who had no prior experience of ecommerce. They simply couldn’t believe that they could have books, DVDs, smartphones and more delivered to their doorsteps just by placing an order on the internet – India was virgin territory for ecommerce and Flipkart took full advantage of it. Flipkart was soon the hottest company in India with venture capitalists from all over the world fighting for a chance to invest in Flipkart.

How is Flipkart doing today, now that India is a relatively mature ecommerce market with several other companies involved, most significant of them, of course, being Amazon? Mukesh Bansal, the company’s head of e-commerce says their first mover’s advantage is still very much on. He adds, “Flipkart as a brand has very high consumer interest. It is the most trusted online retail brand in the country. We have deeper understanding of consumers. Between Flipkart and Myntra, it would be more than 50 per cent market share of all consumer transactions in India.” (Myntra is an e-retailer that was recently acquired by Flipkart.)

But it is clear that Flipkart is under threat. The business model that served it so well is copied by several players in the industry. And in Amazon, it has a most formidable competitor which has a fantastic brand name and one that is not afraid to spend an extraordinary amount of money on marketing in India. In fact Amazon’s highly imaginative TV commercials are a huge hit in Indian homes already, which has created a great curiosity about the company even among those who had never really bought anything on the internet before.

Amazon has adopted a strategy of selling things cheap – as cheap as possible – so as to force Flipkart to cut prices as well, and consequently bleed Flipkart. They’ve also cut commissions for those who sell electronic devices. Amazon, of course, is one of the biggest companies in the world, has infinite reserves of capital and can afford to carry losses. Flipkart – a young Indian company with no serious backup- cannot afford such luxuries. It’s really about whether Flipkart has the stamina to weather the brutal attack from Amazon.

The odds may be against Flipkart, but they are certainly not giving up without a real fight – Flipkart has raised $2.3 billion in capital this year and is building up its own cash reserves, to gear up for what promises to be a real battle ahead. Jeff Bezos has already pledged to invest $2 billion in Amazon India.

Going ahead, the battle between Flipkart and Amazon will be about who offers a newer and better selection of products and services, a faster delivery and at the lowest prices. There is also a competition between the two companies to gather as many sellers as possible. Amazon has 100,000 sellers all over India and Flipkart has 30,000. Flipkart aims to have 100,000 sellers by the end of 2015 as well.
Both Flipkart and Amazon have adopted a strategy to take every single cost element out of the equation, to lower the price ruthlessly through discounting and to do so for the long term, so as to bleed the competition. Who sustains this for longer will be the one to win the gun fight.

Flipkart is still the market leader and comes up with fresh ideas every so often, so it is still very much in the game. But Indian ecommerce is unforgiving and ruthless, and even a single mistake may cause funds to dry up. Amazon, on the other hand, has access to all the capital in the world and is happy enough to play the waiting game, hoping for Flipkart to make just that little slip.

The Power Blogging: Create a blog and Earn Money

The Power Blogging: Create a blog and Earn Money Create a blog and Earn Money

 

 

 

 

Within the past few years, aside from social media, blogging has been the  rave. There are thousands of unique blogs on the internet. By doing a quick search, you would easily find blogger websites on a broad range of topics, including recipe tips, beauty and fashion ideas, parenting advice and everything about games. There is always a topic for people to write about, especially for those who have a hobby or are passionate about something.

Many of the people who have started blogging are now making good money. Some of them may have gotten started simply because it was something they wanted to do in their spare time for fun without the expectation of earning anything. However, others may have gotten their start because they heard about how profitable it could be and decided they wanted a slice of the pie too.

What To Consider Before Starting a Blog

If you have put some thought into whether or not this is something you should do, ask yourself a few questions. Is writing something that you enjoy doing or would it feel more like a chore to complete your posts? Do you have a lot of different things to say and topics to discuss? Do you feel like people would be able to relate to you and learn something based on whatever it is that you have written? If so, it may be a good decision to get started.

Blogging is not something you should get involved with if you are just looking to make quick money and have no real interest in it. Those who are motivated and passionate are the ones who tend to  be the best in the industry because they overcome different obstacles and stick with it, even if they do not have a large following in the beginning. It is not something that turns into a major profit in just a few days, but that does not mean it would not be profitable in the future.

It’s What You Own And Control

The benefits of owning a blog are tremendous. Can you imagine reaching out to a huge audience of random people who live in different states and even different countries? The writing that you do on your own website could open up the doors for all kinds of opportunities in the future. Other bloggers may even want to get in contact with you and request to have you write out a guest post that would be featured on their website.

Time To Monetize 

Write a blog

If you’ve been able to generate a large following as well as n increase in traffic, now, it’s at this point scale your blog and earn money. Along with getting a lot more recognition for your writing, there’s a chance to earn a decent income without having to work a traditional office job. How amazing would it be to quit the job that you currently hate because you were earning enough to live comfortably? There are plenty of people who are doing it, and you can eventually make it happen too.

5 Ways to Monetize Your Blog

First, depending on your niche, there are thousands of affiliate programs to join and promote. Keep in mind, many authority blog site owners who review products and services know the importance of keyword research, on-page SEO and Schema Markup. This methods helps in getting content discovered by Google and Bing. But don’t just rely on the search engines! Consider maximizing the social media platforms to generate additional traffic.

[How To Do SEO Research]

Second, creating a Google AdSense account and having advertisements featured on your website is another way to make good money. Instead of adding too many advertisements in one spot, you could simply choose to place them on the left and right side of each webpage. Some bloggers use link advertisements that blend in with the colors that they use on their website so that visitors are more likely to click on them.

You could start earning money for each click of an advertisement a person makes while they’re on your website. When you start to receive a lot of traffic because the number of followers you have is beginning to increase, different business owners may start to contact you to ask about purchasing an advertisement space on your site, especially if your blog has something in common with their niche.

Thirdly, many successful bloggers  have monetized their blogs from selling ad space. When those business owners attempt to contact you, the power is in your hands because you get to decide which advertisements you will feature and which ones you do not want to bother using. You may even set a specific price that you would charge those business owners for renting out an advertisement space on your site for a certain number of days. For easier convenience, there are a number of ad networks used to choose from.

FTC Disclosure

Make sure to include an FTC disclosure on your website so as to stay on the safe side. Your readers have a right to know you may earn income from affiliate links and banner ads. Access the Federal Trade Commission’s Endorsement Guidelines for more details.

Work Rate Consideration

If you would like to do well as a blogger, it’s going to require consistent work on your behalf. Do not give up if you do not gain a bunch of followers in the first few weeks of getting started. With so much information on the Internet, and lots of competition, it does take a bit of time to start getting people to notice you. In the meantime, stay committed to creating posts that you feel people will be most interested in reading when they have the extra time to do so.

When people are searching for information on topics that relate to your niche, they could end up finding your website on the search engine. However, the best way to gain favor from the search engines is to always post high-quality content and stick with it. Additionally, consider working on including a social media presence for your site. Good content encourages sharing, which Google takes note of. Your goal first and foremost is to provide value to your audience and site visitors.

If you only happen to write two or three posts and then give up on it for a whole month before you start writing another one, the whole blogging thing may not work in your favor.

Always Plan Ahead

If you know that you are going to be busy for a few days, try writing several of your posts out ahead of time. Add each of your articles to the site and schedule them instead of posting them all at once. Once you schedule them, they will come out on that exact date at the specific time you requested. It will look like you are posting regularly even though you know that you wrote a few of those posts in one sitting.

Is it possible to make money while blogging? Absolutely! However, it requires dedication and consistency. As long as you are willing to stick with it, there may come a time where you are able to quit your day job and do it for a living.

Basic Reasons Why Some Hire an SEO Company

Basic Reasons Why Some Hire an SEO Company

 

Basic Reasons Why Some Hire an SEO Company
Ever thought to hire an SEO company?When you think about online business, most website owners have the same goal and that’s to get as much targeted traffic to their website as possible to increase their chances of getting as many sales as possible. Now when you consider the many ways that you can get traffic to your website search engine optimization should be at the top of your list. But what happens if you do not happen to know a thing about the process of SEO? Not to worry as here are some very good reasons that you should hire and SEO firm to do search engine optimization for you.

What Makes A Good SEO Company?

A quality SEO firm is going to know the latest change and the newest information when it comes to search engine optimization. They’re able to address what should and shouldn’t be done to your website so that it’ll be optimized for getting noticed by both the search engines and by potential customers.

What Makes A Bad SEO Company?

Never, ever hire an SEO firm that makes outrageous promises like getting your website on the first page of Google in 24 hours as this is simply not possible. It takes a lot of dedicated and consistent work to get your website up in the search engine ranks no matter if you or an SEO firm is doing the work. If you run into a firm that is promising you results that seem to good to be true then you want to move on to the next firm.

Before one decides to hire an SEO Company, several questions may come into play. Below, this video goes into detail of what tips to consider choosing a reputable firm:

While some might think that an SEO firm is a waste of money, it’s actually not the case. Many reputable firms end up saving you lots of time and money. You will be able to focus on other aspects of running your online business so that your business may become as successful possible.

Search engine optimization is an important part to the success of any website, so if you feel like you’re not equipped to do this yourself, then you’ll need to look into what an SEO firm can do for your website.

When you think about an online business, most website owners have the same goal: that’s to get as much targeted traffic to their website as possible. This helps to increase their chances of getting as many sales as possible. Now when you consider the many ways that you can get traffic to your website, search engine optimization should be at the top of your list. But what happens if you don’t happen to know a thing about the process of SEO? Not to worry as here are some very good reasons that you should hire an SEO firm to do search engine optimization for you.

Something Else To Consider

Although it’s nice to be discovered on the first page of Google and other search engines, it shouldn’t be the only method of driving traffic to your website. Smart marketing in today’s competitive business world requires a diversity of ways, such as social media. Including Facebook and Twitter in your efforts of getting your product, brand and services has a number of benefits. There are many resources and tips available to help new businesses with their engagement.

Driving traffic to your business website with the efforts of SEO management is a goal that’s reachable. Just know that hiring  an SEO company with the right credentials requires a lot of vetting and great judgment on your part, and it’ll definitely pay off!

 

Paying Off Debt With a Home Based Business

 

Paying Off Debt by Starting a Home Based Business

Many people struggle with paying off debt, and it seems to keep piling up more and more. This leads to thought of what can be done to get out of a debt situation. One of the best things that you can do for yourself is start your own home based business in order to gain control of your debt. While we’re not suggesting working from home is a sure way to success (or become rich over night), it is a tip one should consider.  Here are a few reasons as to why a home based business is a great idea for those looking to get rid of their dePaying Off Debt by Starting a Home Based Businessbt.

 

 

 

 

 

Getting Started

First of all, it’s recommended to sit with a professional to help in the guidance with your financial debt issues because the initial stages requires an investment of time and money. The time required may consist of researching, and finding the perfect niche that’s suitable. Spencer Haws of Niche Pursuits gives great advice in finding business ideas.

With the Internet being highly resourceful to many, home based business niches are a possibility more than ever! Some of the well known Internet based business ideas are:

  • eCommerce
  • Blogging
  • Online Trading
  • Affiliate Marketing

You can work your business at times that are convenient to you, which is especially helpful if you’re working a regular job in addition to running your business. You’ll be able to work your business either in the evenings or on your time off. You can even have a chance to introduce your business to the people you work with. Just remember that, because it’s a form of risk, you really need to be serious about working your business if you want to become a success and use your profits to start paying off debt. In fact, depending on the circumstance,  a financial professional may help to determine whether or not this is an ideal goal.

Choosing your business

Your options are wide open when it comes to what type of business that you can start. You do not even have to worry about having a huge budget to start your business as many home based businesses can start up on shoestring budgets. You just need to have the patience, knowledge and determination to keep promoting your business so you can see it through to making a profit.

Another great thing about using a home business in paying off debt is that you are in complete control over how much money you make. You will be able to work as little or as much as you like with no one but you controlling the amount of profit that you make. This means that if you’re really determined you can likely pay off your debt quickly with your home business. Just remember you also need to invest back into your business so that you can keep it going.

So when you are looking to get out of debt quickly you need to find out what starting you need to look into what a home based business can do for you.

The Role of Women in Modern India 

The Role of Women in Modern India

 

The Role of Women in Modern India

So, what’s the role of women in modern India? An increasing number of Indian women are today taking their rightful place in the Indian economy as entrepreneurs and professionals. Traditionally, Indian women are expected to stay at home and take care of their family. It has always been a man’s responsibility to work and provide for the family.

However, this is changing fast as more Indian women than ever before are today a part of the workforce. Men and women share household responsibilities equally. It has the liberalization of the Indian economy in the early 1990s that started a chain of events which led to such a major transformation in the society. While certainly there are still challenges women generally face in society, many Indian women take these hurdles head on.

For instance, in the area of activism, Ria Sharma, founder of Make Love Not Scars, uses her platform to speak out against acid attacks. Her organization hosts staff members who’re committed to providing support for victims, such as rehabilitation, medical care and compassion.

 

[PM Modi Pays Respects To Kalpana Chawla]

Moreover, in the airline industry, a group of Indian women made their mark in society honoring International Woman’s Day. From March 6, 2016 to March 8th, flight AI 73 flew from Delhi to San Fransisco back to Delhi.

Meet the women of Business and Technology

Here, we take a look at the role of women in modern India. In particular, we look at the role of Indian women in business and technology.

 

Role of Indian Women in Modern Business

A survey done in 2005 found that only 10 percent of Indian entrepreneurs were women. This number has certainly grown since then, and perhaps a new survey would throw up surprising results. There are many women who head major companies in India and many more who hold high-level positions in the corporate sector.
Some of the famous businesswomen in India include Lalita Gupte, Anu Aga, Kalpana Morparia, Kiran Mazumdar-Shaw and Simone Tata. These women have been role models for millions of girls and young women in the country, and have inspired many to break through the social barriers at both home and in the workplace.
Kiran Mazumdar-Shaw, in particular, had achieved remarkable success as an entrepreneur. Ms. Mazumdar-Shaw began her entrepreneurial journey in the early 1980s, by starting India’s first biotech company, Biocon, when she was still in her early 20s. Biocon is a major player in the global biotech industry today and Ms. Mazumdar-Shaw has gone on to achieve remarkable success as a businesswoman.

[Kiran Mazumdar-Shaw meets with Malala Yousafzai]

Many modern Indian women head top positions in the country’s banking sector. Naina Lal Kidwai, Kalpana Morparia, Lalita Gupte and Chanda Kocchar head some of India’s biggest private banks. Simone Tata is another successful businesswoman who singlehandedly built Lakme into the major cosmetic brand that it is today. Additionally, after his unfortunate death, Anu Aga turned her husband’s failing company, Thermax Group, into a real force in the industry. Thermax, an environment engineering and energy company, manufactures vapor machines, boilers, is now headed by her daughter,  Meher Pudumjee.

Role of Indian Women in Modern Technology

Indian women have shown that girls can code just as well as men. There are actually more women working in the technology sector in India than in the U.S. 34 percent of the technical jobs in India, including 25 percent of the programming jobs, are held by women. In the U.S., only 30 percent of the technical jobs are held by women.
The number of young Indian women joining engineering colleges rises every year. Women programmers can be seen everywhere in the campuses of top Indian IT companies such as TCS, Infosys and Wipro. While this is good news for sure, a lot more has to be done.
Women have found that getting into an entry-level job in technology is far easier than rising to top managerial positions. There seems to be a preconceived notion in the Indian IT industry that women are not technically strong enough to be trusted with top positions in technology.

[Gender Issues Compared Between India and America]

But this is changing fast with many Indian women rising to the top in technology such as Padmasree Warrior, CFO of Cisco, Vanita Narayan, head of IBM India, Neelam Dhawan, head of HP India, Kumud Srinivasan, who heads Intel India and more.

Final Thoughts

Why are women doing so well in business and technology today? One reason is that the corporate culture of today is no longer the same as it used to be in the past. Today, education and managerial ability matter more than networking, knowing the right people and having the right connections. Business in India is no longer a boy’s club.

The determination of the Indian women entrepreneurs, managers and professionals to break through the barriers imposed by the society was the turning point that led them to success. The Government of India’s initiatives such as Start-up India, Digital India Program and National Policy of Skill Development and Entrepreneurship 2015 and are expected to spur more Indian women to success in business, technology and other professions.